Regional Powerhouse Created When Buffett’s Seattle & Portland Brokerages Merge

With more than 725 agents, BHHS Northwest Real Estate looks ready to grow

Those on the outside might not have ever realized that the two were separate companies, but the merger of these brokerages now doing business as Berkshire Hathaway HomeServices Northwest Real Estate – one in Portland and one in Seattle – has certainly created a regional powerhouse with nearly 750 agents and “a tremendous amount of growth potential.”

We learn of this according to the parent company HomeServices of America, based out of Minneapolis. They announced today that the CEO and president of the brokerage in Portland, Jason Waugh, is going to assume the role for both of the combined companies. The president and CEO of the Seattle-based brokerage, Mike Gain, will shift his focus to expansion and acquisition strategies as the “chairman emeritis.”

The Seattle-based company, with 400 real estate agents, was just a tad bit bigger than its sister company in Portland, which was just short of 350 agents. The combined real estate brokerages, which together closed nearly $2.2 billion worth of sales during 2014, will not only serve the Portland and Seattle metro areas, but also the Oregon coastal communities, the Yamhill County wine region and Central Oregon.

Back in 2012 when HomeServices of America first acquired the Portland brokerage, it had close to 500 real estate agents who were previously affiliated with the Prudential Real Estate brand. After entering the Pacific Northwest market by acquiring Prudential Northwest Properties, in less than two months, HomeServices of America was capable of expanding its footprint in the region by purchasing Prudential Northwest Realty Associates in Seattle.

When all was said and done, HomeServices of America ended up buying the Prudential Real Estate brand as well, and since then it has been transitioning the affiliates of Prudential Real Estate to the new franchise owned by Warren Buffett, Berkshire Hathaway HomeServices.

The Mc Allen, Texas-based Prudential Real Estate Professionals announced today that the company just rebranded as Berkshire Hathaway HomeServices RGV Realty. The Spencerport, New York-based Prudential Discover Real Estate has also joined the network and will operate under the banner of Berkshire Hathaway HomeServices Discover Real Estate. With the majority of the brokerages previously doing business as Prudential Real Estate making the switch, this year Berkshire Hathaway HomeServices is going to begin signing up more independent brokerages and other businesses affiliated with other brands, including firms that operate overseas.

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