It’s official. Prudential Woodmont Realty now has the distinguished honor of being called Berkshire Hathaway HomeServices Woodmont Realty. This provides the Brentwood real estate firm a high profile identity and looks at it as a major selling point that will help increase market share.
The firm added 14 new real estate agents to bring the local total up to 70 now that it has decided to become a member of the Berkshire Hathaway HomeServices franchise network, said Tonya Hamilton, vice president for business development and relocation and partner.
At the time of this writing, there are roughly 45 nationwide brokerages that represent over 20,000 agents as part of the Prudential Network that now affiliates with Berkshire Hathaway HomeServices, which in itself is an affiliate of Berkshire Hathaway Inc., the investment company run by Warren Buffett. This is the first time the Berkshire Hathaway name has been used as part of a consumer brand.
“When you carry the name of the world’s most respected company, you want to make sure that your affiliates are of the same caliber,” stated Earl Lee, the Irvine, California-based CEO of HSF Affiliates LLC. This is the joint venture company that manages the brands Prudential Real Estate and Berkshire Hathaway HomeServices.
This new affiliation comes at the right time because the local firm is currently experiencing growth, according to its partners. The company’s average sales price rose by 9% this past November when compared to a year ago, and their home closings are up by 20% during the same timeframe.
A broker from Zeitlin Realtors in Nashville, Jay Lowenthal, tells us that it’s important to have a recognizable brand name, but the individual realtor’s reputation is also very important. “As the saying goes, all real estate is local,” he said.
Formerly known as Woodmont Realty, they have been a real estate agency since 1990 on the local residential scene, where they provided auctions, sold homes, relocations and other services in Sumner, Williamson, Wilson, Rutherford and Davidson counties.