Buffett’s Marmon Group to Purchase DCI-Artform

One of Warren Buffett’s Berkshire Hathaway subsidiaries is about to acquire DCI–Artform, which is a firm in the retail marketing space based out of Glendale.

The acquisition in place is part of a $1.1 billion buyout by Marmon Group, a Berkshire Hathaway subsidiary, from IMI PLC, which is a British engineering company. They expect to close the deal at some point during early next year.

Within the Milwaukee area, DCI currently employs around 225 people. The firm originally has its roots in point-of-purchase advertising, but now that’s just one aspect of the business. It now spans a wide range of retail marketing, and that includes in-store digital marketing, information displays, etc. for companies including Dell, Harley-Davidson, Subaru and Microsoft.

The company has been widely known as DCI Marketing, but they changed their name this past January when it merged with Artform, a sister company currently based in England.

The Marmon Group purchase will allow DCI to continue growing, said Michael Dooley, company CEO, this past Wednesday.

“The good news for all our Milwaukee population is that this business is here to stay,” said Dooley. “One of the things that (Buffett’s) organization doesn’t do is buy and sell businesses quickly. They’re in it for the long haul.”

IMI, a company that currently employs 15,000 people, creates the designs and the machinery that control fluid movement. The Marmon Group transaction will include selling IMI’s 3100 employee merchandising and beverage dispensing divisions.

Robert W. Baird & Co., based out of Milwaukee, was the lead advisor to IMI for the sale of the company’s merchandising business. DCI was purchased by IMI back in 2002 for a total of $66 million.