It’s no secret that Mark Cuban occasionally says things that will get him in trouble.
In 2002, as an example, the owner of the Dallas Mavericks said that he would never even hire the head of NBA officials, Ed Rush, to manage a Dairy Queen.
At the time of this statement, many people were offended by it, including the employees at Dairy Queen.
Because of this, a Dairy Queen franchisee called out Mark Cuban. He was challenged to manage a Dairy Queen in order to learn more about the experience.
Cuban took the challenge and managed the Dairy Queen. And because of this, he received a thank you note from an incredibly famous investor and huge fan of the franchise, Warren Buffett.
Berkshire Hathaway, owned by Warren Buffett, also owns Dairy Queen. And based on information learned from the New York Post, Buffett likes the franchise so much that he even tried to order a Blizzard from Dairy Queen while eating at the Four Seasons.
During the “Master in Business” podcast this week, Cuban mentioned to Barry Ritholtz that managing the Dairy Queen after making those comments was one of the best public relations stunts that he’s ever completed.
Parrish Chapman, Dairy Queen franchisee, mentioned the idea to Cuban of managing a Dairy Queen for the day. Cuban tells us that at 6:30 in the morning there was already a line outside clamoring to see what was going on.
Cuban also mentioned that Chapman was the reason why the event turned into a “circus” that was a huge benefit for his business and also turned into quality public relations for Cuban himself.
Since purchasing the Dallas Mavericks in 2000, the NBA has fined him more than $2 million according to Sports Illustrated. Each time the NBA fines Cuban, he matches that amount and sends it as a charitable donation.
If anyone is interested in learning more about the billionaire entrepreneur, his discussion with Ritzholtz is definitely a must listen.