Warren Buffett is currently in possession of a jewelry store known as Borsheims Fine Jewelry. The store has been thriving in Omaha, Nebraska for almost 150 years. Their empire first began in 1870 and it has been been apart of Berkshire Hathaway’s division since 1989. Louis Borsheim was the first founder of the jewelry store and in 1947, the business was handed over to a man who went by the name Louis Friedman and his son Ike Friedman. The two agreed to allow the name of the store to remain original. After the Borsheim’s transitioned to the Regency Court Mall in 1984, Warren Buffett decided to conquer an unremarkable amount of Borsheim’s stock. This allowed the store to emerge into a portion of Berkshire Hathaway. Borsheim’s Fine Jewelry is currently situated in only one store, however. This means that the maximum capacity of customers that they gain produce an income of about 20% of the normal sales ratio. This is why the company is able to construct goods that are priced at an essentially low interest as opposed to other jewelers. Unfortunately, these businesses are completely unaware that they are suffering from an extremely dramatic deficiency. Borsheim is able to develop a consistent gain because his value causes an increased number of production, allowing them to decrease the price even lower. If you were to chose a product from anyone in opposition to Borsheim Fine Jewelry store their price would range anywhere around $135 and up. But, Borsheim has items that cost as little as $1,000, if not less. They have a tendency to charge their customers approximately 26% less than a competitor tends to. Borsheim has organized a “Shop At Home” program that allows its users to navigate through different pages to explore the many options that the site has to offer.