Garan Incorporated is a clothing company that specializes in clothing for all ages, although it is mostly known for its children’s brands. This corporation is involved in end-to-end product manufacturing including design, marketing, trend research, packaging, and shipping. The company has been in business for more than 50 years and employs around 5,000 people.
The primary brand that Garan is known for is its popular Garanimals clothing line for children, which features playful animals and bright, kid-friendly colors. The line offers clothing sizes for children from birth through early preschool years. One of the more popular aspects of the clothing is the ability for children to mix and match their own outfits using the animals on the labels as a guide.
Garan Incorporated has an international presence, but it is based in New York, NY. Although Garan is mostly known for its Garanimals line, it also produces clothing for girls, boys, men, and women. In addition to its popular clothing lines, Garan also produces games, toys, books, footwear, stickers, and more.
Garan Incorporated was created after the merger of seven companies in 1957. When it was first established, it was one of the world’s leading producers of men and boys’ knitted sports shirts. Although it did have some of its own branded clothing, much of its product was sold under private labels in companies like JC Penny, Macy’s, Sears, Roebuck, and others.
The company first went public in 1960 and boasted sales volume of $8.8 million in 1961 due to the immense popularity of its sports shirts. Although the company faced some brief challenges towards the end of the decade, the 1970s were quite profitable and even saw the introduction of the Garananimals line in 1972.
Through the 80s, the company’s profits bounced between profit and losses, and the company expanded to offer a wider variety of products. By the 90s, the bulk of Garan’s profits were from Walmart and were centered on its children’s line.
In 2002, the company was purchased by Berkshire Hathaway for an undisclosed sum. The company complimented Berkshire’s other clothing lines such as Fruit of the Loom, and with the backing of Berkshire Garan Incorporated began an upward climb and refocusing primarily on its children’s line.