Brooks Sports, Inc.

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Brooks Sports, Inc. has been in the shoe business for more than 100 years. The company has made a variety of shoes during its operations and currently specializes in creating some of the best running shoes for the serious jogger and racer. It is dedicated in creating the best running gear in the world and the company stands 100% behind its products.

Customers who purchase running gear from Brooks Sports, Inc. can take advantage of the True Blue 90 day return guarantee. Within the first 90 days of purchase, if customers are not satisfied, the merchandise can be returned to Brooks. If the gear has never been worn, Brooks will accept returns for a full year, giving customers the peace of mind when it comes to purchasing running shoes and gear.

The Brooks lines are dedicated to the running comfort of its customers and the company offers a variety of different running shoes for men and women as well as some running apparel for both genders such as shorts, shirts, pants, jackets, sports bras, and accessories. Brooks merchandise is sold at third party stores nationwide.

Brief History

Brooks was first established in Philadelphia, Pennsylvania by Morris Goldenberg in 1914. The company originally created bathing shoes, but had expanded into baseball cleats by the 1920s and football cleats in the 1930s. The company itself, while moderately successful, didn’t really make a name for itself until the 1970s, when it moved into the athletic shoe business.

By the late 1970s, Brooks and Nike were in hot competition and Brooks quickly began to expand into various different athletic shoes and started to sign athlete sponsorships to better market the shoes. However, profits soon began to drop and by the end of the 1970s, the company’s profits were dropping and it began to sacrifice quality in order to try and balance its budget. The company quickly lost credibility and was on the verge of bankruptcy when it was purchased by Rokke Group in 1993.

Under new leadership, the company slowly began to turn itself around and refocus on the running shoe. All other shoe productions were halted, and slowly the brand began to resurrect itself with a refocus on design and engineering. By the late 1990s, the company profits were on the mend, and the shoe business was back in full swing.

With the company profitable again, it was soon sold to Russell Brands in 2004 and then to Berkshire Hathaway in 2006. Since then, the company has continued to refine its products and has even expanded into offering other running merchandise including clothing and accessories.

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