Owned by HSF Affiliates LLC, Berkshire Hathaway HomeServices is the name of the conglomerates real estate network. They just announced today that Prudential Homesale Services Group is going to join the network. Their new name is Berkshire Hathaway HomeServices Homesale Realty.
This brokerage is one of the largest in the area of south-central Pennsylvania and greater Baltimore. They currently operate 28 offices under numerous different names. All of the offices are now going to conduct business under the one name, Berkshire Hathaway HomeServices Homesale Realty.
“This transition ushers in a bold, new era for our company,” said Doug Rebert Berkshire Hathaway HomeServices Homesale Realty, co-managing director of Homesale Realty. “Our brand’s namesake is Berkshire Hathaway, one of the world’s most respected and trusted corporations. That’s an incredible name to be associated with, and one that will help us grow, recruit and better serve clients.”
President of home sale Realty operations, Rick Doyle, tells us that Berkshire Hathaway HomeServices is the perfect fit for the company and its real estate agents. “The brand is built on Berkshire Hathaway’s values of trust, integrity, stability and longevity, and we live these values every day,” he explained. “We believe our brand will be warmly embraced in all our markets.”
The agents at home sale Realty will gain access to the robust technology suite offered by Berkshire Hathaway, called the Global Network Platform, plus they will also have access to business consultation, professional education, support for marketing and the exclusive Luxury Collection program for their high-end listings.
“A great brokerage family just got better,” said Scott Lederer, the company’s regional president in Maryland. “New tools and resources now available to us will help us serve more customers with greater efficiency. As always, we will raise the bar for customer care.”
These Pennsylvania-based Realty will begin displaying the Cabernet and white your signs today. Next week, the company is going to commemorate the transition to the new brand by holding an event for family and friends of the real estate agents.
“We’re pleased to welcome Homesale Realty to our growing network,” said Stephen Phillips, Berkshire Hathaway HomeServices president. “This is an elite brokerage with a stellar team of agents. They will be fine ambassadors of the Berkshire Hathaway HomeServices brand.”