Cerritos-based real estate agency known as the Mulhearn Group is now affiliated with Berkshire Hathaway HomeServices, and the 20 Southern California offices will soon change over from their affiliation to Prudential California Realty.
This change will not affect company ownership whatsoever. Bruce Mulhearn, broker and owner of the Mulhearn Group, said the business will continue to retain its independence as it joins the new franchise network.
“We’re not changing ownership. I’m the owner of the company and will remain the owner of the company,” said Mulhearn in an interview. “From our viewpoint, we feel the move is a very exciting and upward move.”
This change allows the group the notoriety of being a part of one of the most famous enterprises. Berkshire Hathaway – based out of Omaha and led by investor extraordinaire Warren Buffett – owns some of the biggest subsidiaries like Fruit of the Loom, See’s Candy, Burlington Northern Santa Fe, The Omaha Herald and Geico Auto Insurance to name a few.
The Mulhearn group currently has offices in Lakewood, Seal Beach, Bellflower, Long Beach and a number of other Southern California cities. These offices will now change their name in order to reflect the affiliation to Berkshire Hathaway beginning on January 21, 2014, we learned according to Bruce Mulhearn.
“I think a brand name will open the door, but it depends upon the individual salesperson, what happens after that,” said Mulhearn. “It does help in giving you a great deal of self-confidence when dealing with a buyer or a seller.”
The Berkshire Hathaway HomeServices brand is based out of Irvine California and it’s operated by HSF Affiliates LLC. The majority owner is the Berkshire Hathaway affiliate known as Home Services of America.
In 2013, Barron’s named Berkshire Hathaway the most respected company. They were followed by companies like Disney and Apple.
“We believe that when that company puts its name on a yard sign, that means something to the business,” said Earl Lee, CEO of HSF Affiliates.