The new leader at Berkshire Hathaway home services has revealed new goals for 2015.
After making incredible strides in 2014, Berkshire Hathaway HomeServices, the new real estate franchise started by Warren Buffett, is going to use coaching as a way to help grow and mature the brand.
Gino Blefari, the new leader of the organization, has outlined the targets for the brand for 2015 at the first-ever stand-alone sales convention held for Berkshire Hathaway HomeServices today in Las Vegas. He made these declarations in a keynote speech in front of thousands of agents and brokers for BHHS.
In January, after Earl Lee retired from parent company HSF Affiliates Inc., Blefari took over the reins as the head of the company. HomeServices of America Inc., the brokerage company owned by Berkshire Hathaway, is the majority owner of HSF Affiliates.
While addressing the troops for the very first time, Blefari said that the brand is going to bring on a group of coaches in order to help the franchise make certain improvements in 2015 that weren’t made in 2014:
- raise per agent total annual sides from 7 to 8
- raise the average sale price of BHHS homes sold by company-owned offices and affiliates by a total of 8%
- increase the amount of agents that they have by 10% (HomeServices finish the year of 2014 with more than 34,000 agents in 47 states.)
- increase the annual Berkshire Hathaway HomeServices base by 10%
Blefari emphasized the importance of coaching as a way to increase and reach its goals, and even used Dwight Clark, former wide receiver in the NFL as a prop.
Berkshire Hathaway HomeServices is still figuring out the specifics regarding the coaching program, according to Blefari. As an example, the brand has not come to the decision as to whether they will use coaches that are independent contractors or coaches that are developed in-house.
Blefari emphatically tells us that the network at Berkshire Hathaway HomeServices will use four principals to refine its operation:
- focus on a small, narrowed list of goals
- work on meeting specific targets to achieve larger goals
- progress will be measured toward reaching the goals
- sustained accountability will be created
As Berkshire Hathaway HomeServices works toward maturing in the United States as well as international expansion, it will face a great deal of competition among other global franchise competitors, including Coldwell Banker Real Estate and Century 21 Real Estate.